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Jazz.NEXT
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Guidelines|
Jazz.NEXT is a national jazz initiative designed to encourage innovative approaches that can be enhanced through the incorporation of technology to broaden and deepen relationships with new and existing audiences, promote enhanced communications with the public, more effectively market and distribute the work of jazz artists, and build links that create a more informed and cohesive jazz community better equipped to meet the challenges of a fast-changing marketplace. The program is intended to foster creative thinking that can result in the development of new models to help shape future operating practice for jazz artists, organizations, and presenters across the United States.
In recent years the cultural landscape, especially in music, has begun to be transformed by technology. Technological applications have begun to influence the way artists and arts organizations have developed and maintained audiences, created and distributed work, and planned for the future. Technology holds the potential to have a dramatic, long-term impact for a more sustainable and healthy jazz environment.
Jazz.NEXT will support the implementation of innovative, fully developed plans that incorporate technology to address audience development, communications, distribution, marketing, and network building. Grants may support plans and projects that are new to the grantees or clearly represent taking their current technology efforts to the next levels of development. The program will also convene annual meetings among grant recipients to foster dialogue and share information on planning and project development. Findings that emerge from the program will be disseminated through selected case studies to a broad array of jazz stakeholders, including artists, presenters, service organizations, and funders.
Questions concerning the program should be addressed to Sara Donnelly, Program Officer, Jazz at sara@midatlanticarts.org or 410-539-6656 x116.
Jazz.NEXT is made possible through the generous support of the Doris Duke Charitable Foundation.
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